Award-Winning Creative Design Agency
Abnormal is an award-winning creative design team with extensive experience spanning sports, retail, beauty, tech, and the food and beverage industry. As a team, we have created, led, and rolled out creative campaigns for local and emerging brands in New Zealand, Australia, and the UK helping brands to stand out with a visual identity that stands tall in a crowded marketplace.
Design that resonates, vision that inspires
We take an innovative, fresh approach to all creative campaigns that we undertake.
In a world where everyone is cutting corners and outsourcing creative to AI, we’re here to create something that is unique and unrepeatable. We’re not drawing from the same playbook or dipping into the same set of ideas. Everything that we do is uniquely ours and unique to your vision and your brand.
Good design goes beyond the visual impact. It’s about creating a clear message that resonates with your target audience and creates something that is truly unforgettable. Our approach places your brand at the centre of everything that we create. Nothing is rehashed, recycled, or carried over from a previous project – everything is unique to your vision and your brand.
As a creative team working across New Zealand, Australia, and the UK, we've helped established and emerging brands define their place in the market with creative that is unique to them and can’t be transferred to anyone else.
Established or emerging, it doesn't matter – every engagement starts with the same question: what does this brand stand for, and how do we make people feel it? – and works toward the same goal: a visual identity that's unmistakably its own.
Abnormal Services
Our Creative Design Work
Branding, packaging and a website for Mamori, a breastmilk alcohol testing product.
COMING SOON: Branding and packaging for a natural juice brand
Brand Identity for SHED, a cafe and collaborative workspace in the heart of London
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
Branding, packaging and a website for Mamori, a breastmilk alcohol testing product.
COMING SOON: Branding and packaging for a natural juice brand
Brand Identity for SHED, a cafe and collaborative workspace in the heart of London
Branding, packaging and a website for Mamori, a breastmilk alcohol testing product.
Brand Identity for SHED, a cafe and collaborative workspace in the heart of London
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
Branding, packaging and a website for Mamori, a breastmilk alcohol testing product.
COMING SOON: Branding and packaging for a natural juice brand
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
How it works
No one knows your brand like you do. We’re here to create, but first, we need to listen. Our initial consultation is about getting to know your brand, your USPs, your vision, your ideas, and what you are looking to create. We want to hear about the emotions you want to evoke and the response that you are looking to generate. Our creatives start by understanding your brand and your goals.
Following our initial consultation, our design team is brimming with ideas. Which leads us to the exciting part – the design brief. Our designers will create a design brief and collaborate with key stakeholders in your team to refine that brief in-line with your goals.
Working with your key objectives in mind, our creative design specialists begin producing the core designs that will be used for your campaign. These designs will be presented to you and your team for fine-turning until we’re confident that we have captured your vision and perfectly represent your brand.
We’ll finalise the designs and apply the creative across all media and assets as required. We have a reliable network of partners that can help with any physical collateral including products, digital assets, physical assets, and packaging.
During this stage, we will deliver the completed assets to your business for implementation. If needed, we can also help with the actual delivery of your campaign and ensure that designs are handled effectively across all channels for maximum impact.