Beauty Branding & Design Agency

Bespoke branding and design services for beauty moguls and skincare startups.

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Abnormal is a creative and design agency that works with beauty and wellness brands across Australia - from brand identity, to creative assets, to product packaging, and everything in between. With a portfolio spanning both skin care and hair care, our expertise is in helping beauty brands to capture the essence of who they are and what they do, in a way that deeply resonates with their audience.

Developing Impactful Beauty Brands

The beauty industry is one of the most competitive and lucrative - the current market size of Australia’s share is worth over five billion, with a yearly growth rate of 4.4%. As a business in this space, you know better than anyone what it takes to build a loyal customer base in this market - it’s more than just selling a great product, it also comes down to selling a brand identity.

The demands of a beauty business are personality-driven. In order to cut through the noise, a beauty brand’s ethos needs to be clear and well represented in all marketing material. Whether you’ve got the concepts or you’re stuck on a logo - we’ll help you to join the dots and roll out a brand identity that perfectly encapsulates your brand’s unique voice and vision. You’ve done all of the leg work - let’s get your brand noticed.


Branding, Creative & Design Services for Beauty

Innovative creative and design services across brand design, brand strategy, web design, campaign design, art direction, product packaging, and creative branding services.

Experts in Skincare Brand Design

In 2023, skincare was reported as the most popular beauty product category in the industry, with an estimated market share of 40%. For skincare companies, having a strong brand is a non-negotiable in order to stand out from the hundreds of competing alternatives on the market.

Abnormal is a skincare branding agency experienced in developing recognisable and compelling skincare brands that highlight the unique approach and story behind their products. Work with our team to take your skincare brand to the next level.