Food Branding & Packaging Design Agency

Food branding and food packaging design agency specialising in identity, creative, and strategy services. Through careful consultation, Abnormal takes the time to understand your product, your brand, your messaging, and your important point of difference in the market.

Food & Beverage Design & Packaging

We’re in the business of transforming businesses into brands.

In a crowded marketplace, first impressions are everything.

Whether that means online, in the supermarket aisle, or in the wholesale space – your branding and your packaging tell the story.

Your product can be great. But in a crowded marketplace, it’s not always enough.

Food branding and packaging design elevates new and established brands to new heights and communicates clear and consistent messaging – whatever that may be for your product.

From the initial strategy and creative direction, through to branding, packaging, and web, our food and beverage design services build brands and resonate with your target audience.

Our Food & Beverage Design & Packaging Services

Brand Identity

Distinctive branding purpose and identity that stand out in the market and speak directly to your target audience.

Brand Strategy

Consistency and clarity that stem from purpose and infiltrate your entire brand strategy and direction.

Packaging Design

Understanding your product and aligning your packaging to create packaging design that tells your story.

Web Design

Intuitive, engaging, and user-centric web experiences that deliver consistency and clarity around your product.

Art Direction

Art direction and design for your food or beverage that fuels marketing campaigns and resonates with your target audience.

Drag me

View more work?

Spook

Branding and website for Spook, a modern hospitality company

Juice 4 Thought

COMING SOON: Branding and packaging for a natural juice brand

Food Packaging & Design - How It Works

1

Initial Consultation

It all starts with understanding your food/beverage, your goals, and how we can align your product with the right brand message. During our initial consultation, we’ll understand your current position, your pain points, and how we can work together to build your brand.

2

Strategy

By understanding your product and your brand strategy, we’ll map out your objectives and long-term goals. Through our collaborative approach, we’ll take the time to understand your brand, what sets you apart, and how we can work together to create food/beverage branding and packaging that speaks to your target audience.

3

Design

The goal is to create a complete and distinctive brand. Armed with insights about your brand, our food packaging and design specialists get to work. We begin experimenting and exploring how we can bring your brand to life engaging those nuances and USPs that set your product apart.

4

Final Delivery

From brand strategy to packaging and design, the final delivery includes key assets such as logos, design, media, and brand kits. Our branding and packaging rollout ensures consistency in the way that your brand communicates with your audience through all channels and touchpoints.

Why Us?

Abnormal is an award-winning Australian branding and design agency delivering end-to-end branding and design solutions for small to enterprise-sized brands.

Our services include brand design, brand strategy, web design, campaign design, art direction, product packaging, and creative branding services.

We help businesses to escape the ‘business trap’ and build brands that are unique, irreplaceable, and effectively communicate their value proposition in a crowded marketplace.

In the food and beverage packaging and design space, we’ve worked with everyone from startups, to established brands, and global brands. Through each project, our mission remains consistent – to help food and beverage products to stand out and tell a clear, consistent story.