Tech Branding & Design Agency

Award-winning tech branding and design services provided by Abnormal.

Specialising in developing impactful branding for technology companies of all sizes, from start-ups to growing businesses, and established companies. Whether it’s a physical device, software service platform, or an amalgamation of the two, Abnormal brings your brand to the forefront with a clear message and identity based on its key points of difference.

Branding For Technology & Fintech Companies

The technology industry is one that has always been marked by constant innovation — since the pandemic in 2020, Australian tech companies have grown twice as fast as non-tech companies.

In such a saturated market, it’s no longer enough just to have an innovative product or service. To stand out in the Australian tech landscape, companies need to make their mark with a brand that immediately connects with their audience.

That’s where Abnormal comes in. Experts in developing effective branding for tech companies, we know how to cut through the noise for your business to communicate its message in a clear and compelling way.

An end-to-end process of developing your tech brand - from establishing the initial strategy and creative direction, to then applying these creative assets across web, product, and packaging design.

Our Branding Services for Tech Companies and Startups

Tech branding agency services across brand design, brand strategy, web design, campaign design, art direction, product packaging, and creative branding services.

Brand Design

Establishing a consistent brand identity that goes beyond colour schemes and logos, informing the overarching message to your target audience.

Brand Strategy

Working with key stakeholders to define a strategy that aligns with business goals and KPIs.

Campaign Design

Whether launching a new-start up or an established tech company looking to refine branding, we’ll deliver an outstanding campaign that perfectly tells your story.

Web Design

Intuitive, engaging, and user-centric web experiences that deliver consistency and clarity around your product.

Art Direction

Art direction and design for your product or service that fuels marketing campaigns and resonates with the target audience.

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Ossia Studio

Lite Branding and digital ads for Ossia Studio, an AI music licensing software

StrikeNet

Branding and Website for StrikeNet, a tech company built for the world of bowling

Branding for SaaS Technology Companies

Software as a service forms a large portion of the technology industry — research shows that more than 80% of companies use at least one SaaS application for their operations.

For SaaS technology companies, having an impactful brand can be the difference between success and obscurity. Software is not as tangible as a physical product, which is why it needs clear branding to highlight its value to users.

Abnormal is a technology branding agency experienced in working with SaaS companies to create a brand that speaks volumes about its key offering to audiences.