Sydney design agency Abnormal has partnered with award-winning haircare brand Champo for over five years, supporting their evolution from an online-only luxury product to a retail presence in Harrods and other high-end stores. Across this partnership, we’ve developed packaging for new releases, produced campaigns and art direction, and delivered a wide range of communications — from branded emails to in-store POS.
Our on-going relationship with Champo allows us to explore new ideas and solidify proven elements that resonate with customers.
Strategy + Art Direction
As an online-only e-commerce brand, all comms have had to connect with the audience, ensuring that the high-end nature of the product is instantly noticeable.
Social
When there’s no brick and mortar locations for customers to engage with the brand, social becomes a much more important tool.
Print + Packaging
As the product offering has grown, we’ve developed printed packaging for a variety of products for Champo, from their hair oils & serums to most recently their new range of accessories.
