Packaging Designers

We’re a Sydney-based design agency working with local and international brands to deliver packaging for beauty, wellness, food and beverage, and technology.

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Packaging Concept & Design

Whether it be direct to consumer or to launch in-retail, Abnormal works with brands across food and beverage, technology, sports, beauty and wellness, and healthcare to develop packaging designs that align with each ethos, identity, and the details that make the product itself so special.

Product development is only one part of a launch - product packaging plays a huge role in marketing the product, protecting the product, and ultimately, connecting with an audience.

We specialise in creating packaging designs and assets that are intentional, memorable, and impactful. First impressions matter. The right product packaging and labelling can be the gateway to lasting brand loyalty with your customers.

Our Packaging Design Process

1
Initial Consultation

We’ll take the time to get to know the product and your business. In this initial consultation, we’ll discuss the key features, USPs, and requirements of product design that best align with the product experience.

2
Strategy

With a clear understanding of your product and brand, we will build out a packaging design strategy that aligns with your requirements, our creative insights, and the business’ long term objectives.

3
Design

We have a team of packaging designers that have heaps of experience in this space. We’ve worked in beauty, wellness, health, food & beverage, and healthcare with award-winning brands like Champo, and Juice 4 Thought. Packaging design is where we shine.

4
Final Delivery

Once we’ve got the sign off on all concepts, we will deliver all final key assets for product and label packaging. We have a network of connected suppliers to produce product assets including labels and boxes.