Packaging Design Agency
Australian packaging design agency working with local and international brands to create packaging and labelling that stands out amongst the crowd.
Creating product packaging designs for brands that strike a balance between functionality and aesthetics. Abnormal works with brands across food and beverage, technology, sports, beauty and wellness, and healthcare to develop packaging designs that align with each brand, their identity, and what sets them apart from competing products.
Creative Designs for Product Packaging
Product development is only one part of a launch - product packaging plays a huge role in marketing the product, protecting the product, and ultimately, communicating with the audience to create a lasting first impression.
We specialise in creating packaging designs and assets that are both intentional and aligned with your brand identity. First impressions matter - the right product packaging and labelling can be the gateway to lasting brand loyalty with your customers. We’ll work with your team to refine a packaging design that perfectly emulates who you are and what you do - from logo design, to imagery, text, materials used, and colour palettes.
Juice 4 Thought
COMING SOON: Branding and packaging for a natural juice brand
Our Packaging Design Process
Let’s learn about your product, goals, and branding to align the approach for packaging design. In this initial consultation, we’ll work to understand the key features of your product that should be highlighted in the design and how we can incorporate these features in a way that reflects your brand identity.
With a clear understanding of your product and brand, we’ll take time to craft a strategy that is aimed toward achieving your business objectives and long-term goals. This will involve refining a clear message communicated by packaging design.
Design work is carried out by our team of packaging designers — we produce multiple sets of packaging designs and concepts to explore different ways of presenting the product.
After working to refine a chosen design, we’ll proceed with the final delivery of the key assets for the product packaging. We have a network of trusted suppliers to produce the packaging assets, from labels to boxes. Our branding and packaging rollout ensures consistency in the way that your brand communicates with your audience through all channels and touchpoints.