Who the hell are ABNORMAL↓
ABNORMAL is a design studio working with clients like Nike, Cisco, Channel 4 and Ministry of Sound, as well as an epic bunch of ambitious start-ups in the E-Commerce, Food & Bev and Tech sectors across Australia and New Zealand.
ABNORMAL was founded by Ollie Booth in London in March 2017, and moved its operations to Sydney, Australia in June 2022.
The studio was built around one idea: challenger brands deserve design that performs, not just design that looks the part.
ABNORMAL spent its first five years operating from London, working across brand and campaign projects, including major product launches for Nike, global launch events, and local market campaigns across beauty, technology, and hospitality.
The studio was founded by Ollie Booth, who leads as Founder and Creative Director. Ollie judges the Australian Graphic Design Awards and mentors emerging designers, and works hands-on in every project alongside a small team of senior specialists.
We are deliberately small. It means no account layers, no juniors learning on the job, and our clients are able to work directly with the designers and creatives who will be there from the first strategy session to launch.
Our Services
Our Process
Understanding your objectives, goals, and how we can bridge that gap. An initial consultation sets the framework for how we can work together to transition your business into a brand.
Together, we’ll map out your objectives, your vision, and your long-term goals. Our collaborative approach to strategy development means taking the time to understand what sets your brand apart and how we can effectively communicate to your target audience.
Armed with the data gathered in our initial consultation and strategy workshops, the fun part begins. We’ll start experimenting and exploring how we can bring your brand to life; considering all of the unique nuances of each business, and how we might present those nuances in order to create a complete and distinctive brand.
From brand strategy to identity guidelines and key assets like logos, design, and media, consistency is key. Our branding rollout ensures consistency in the way that you communicate with your target audience through all channels and touch-points.