Design Agency Sydney

Abnormal is an award-winning, Sydney-based design agency. We work with established brands across the tech, sports, retail, beauty, and food and beverage industries.

Designs that resonate & inspire

We take an innovative approach to creative design. We’re here to disrupt, clarify, and make an impact. We deliver design solutions that capture the essence of each brand, without taking inspiration from others.

We believe in delivering intentional designs that reflect what each brand stands for. Good design goes beyond visual appeal: it communicates a clear message and resonates deeply with the right person.

Our approach to design places your brand at the core of each project, ensuring that each asset is true to the business’ DNA. We can produce both physical and digital assets; whether it be a new product launch or a complete organisational rebrand.

As a boutique design studio in Sydney, ABNORMAL has helped local and international clients express and define who they are through exceptional design.

We can’t wait to do the same for you.

Our Design Work

Our Design Process

1
Consultation

Designs are built on inspiration and feelings. We’d love to hear your ideas, what resonates, what doesn’t, and the emotions that you want to capture and evoke in your branding or design elements. Our designers will meet with you to discuss your specific goals, and how we can help as a design agency. We work with businesses across Australia, including Sydney and Melbourne.

2
Design Brief

The fun part. We’ll create a design brief based on the details you’ve shared, and collaborate with your key stakeholders to refine it in line with our approach, ideas, and your goals.

3
Production

Working with your key objectives in mind, we’ll begin producing the core designs for your business campaign. These designs will be presented to you for fine-tuning until we’re confident that they perfectly represent your brand.

4
Finalisation

We’ll finalise the designs and apply across each type of media or asset as required. We have a network of reliable partners to help produce any physical collateral including products, digital assets, physical assets, and packaging.

5
Asset Delivery

The final step involves delivering the completed assets to your business for implementation. If required, we can also help with delivering your campaign and ensure that the designs are effectively coordinated across all channels.

Creative Design Services

Present your brand’s message with clear and inspired design. Contact us today to find out how our design studio services can take your brand to the next level.