Branding Agency Sydney
ABNORMAL is an award-winning, Sydney branding agency, working with clients like Nike, Cisco, Channel 4, and Ministry of Sound.
Working across a broad range of industries including retail, tech, sports, and food and beverage, as well as supporting a variety of start-ups, ABNORMAL aims to devise and deliver branding that perfectly encapsulates the organisations that we partner with.
‘Meaningfully Different’
We’re in the business of transforming everyday companies into exceptional brands.In a landscape where change is the only constant, our tailored approach to branding and design in Sydney clarifies your point of difference and turns potential into performance.
From strategy to art and creative direction, branding, packaging, and web design, our team of branding experts work with companies of all shapes and sizes to ensure your brand identity resonates with your target audience and stands out in a crowded marketplace.
Our Branding Services
Connecting Through Design & Strategy
Understanding your objectives, goals, and how we can bridge that gap. An initial consultation sets the framework for how we can work together to transition your business into a brand.
Together, we’ll map out your objectives, your vision, and your long-term goals. Our collaborative approach to strategy development means taking the time to understand what sets your brand apart and how we can effectively communicate to your target audience.
Armed with the data gathered in our initial consultation and strategy workshops, the fun part begins. We’ll start experimenting and exploring how we can bring your brand to life; considering all of the unique nuances of each business, and how we might present those nuances in order to create a complete and distinctive brand.
From brand strategy to identity guidelines and key assets like logos, design, and media, consistency is key. Our branding rollout ensures consistency in the way that you communicate with your target audience through all channels and touch-points.
Recent Work
We worked with the team at Nike to brand a two-day event for the release of their new Football product range
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
Branding and website for Spook, a modern hospitality company
We worked with the team at Nike to brand a two-day event for the release of their new Football product range
Branding and website for Spook, a modern hospitality company
We worked with the team at Nike to brand a two-day event for the release of their new Football product range
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
Branding and website for Spook, a modern hospitality company
We’ve helped award-winning haircare brand Champo with everything from product launches to packaging to social campaigns
Branding and website for Spook, a modern hospitality company
Why Abnormal?
We’re an award-winning Sydney branding agency providing end-to-end branding solutions including brand design, brand strategy, web design, campaign design, art direction, and creative branding services.
We’ve worked with brands like Nike, Cisco, and Channel 4 across a range of projects. While it’s the household name logos that you’ll see under our partnerships, it’s our enduring work with growing companies, startups, and brands of all shapes and sizes that define who we are.
Our branding services help new and established businesses to identify their brand and transcend the ‘business trap’. Businesses come and go. Brands are enduring entities that promote loyalty and longevity in a crowded marketplace. We help businesses to look beyond what they sell, to discover who they are and how they can effectively communicate their unique value proposition to the market.
Understanding Your Brand Identity
Your business is what you sell. Whether that’s products, services, or a combination of different solutions. Your brand, on the other hand, is who you are. Your brand defines your space in the market. Whether you’re a start up, in the food and beverage space, or you’re in tech - brand goes beyond what you offer and goes into the depths of who you are and how you are perceived in the market.
For our brand consultants, our branding engagements and brand consulting work starts by understanding your brand. Whether you’ve got your USP down to a T, or you’re still not sure what sets your business apart, we’re here to make your brand identity and your messaging consistent and easy-to-understand.
Our experienced branding experts work with you to understand your brand strategy, identity, market position, brand purpose, and creative strategy. Through market and brand research, we’ll create a clear purpose and identity that translates into the way you communicate with your target market.
By understanding your brand and your unique values, we can leverage market insights to create a unique strategy for your business. Escape the business trap to become a brand with Sydney’s branding experts.