StrikeNet are the world’s first internet company bespoke to bowling (yes bowling… ten pins, funny shoes, heavy balls). Working with the International bowling federation, StrikeNet are quite simply changing the game. They approached us for branding, a fun website and all the comm’s required to launch with a bang!

Branding, Web design, Motion design

Inspired by the looping angle bowlers use, we developed the tagline ‘Unique Precision’, this formed the genesis of the trail graphic.


As a key sales tool the website needed to be equal parts dynamic, fresh and engaging to help prospective centres get excited about the future of tech within the industry.

Neil Lonergan, Co-Founder

“Working with ABNORMAL was an absolute
game-changer. They captured the essence
of StrikeNet perfectly.”