Sydney design agency Abnormal partnered with the Nike Brand Team on a two-day event that brought together global retail heads across every stockist for the unveiling of their new football merchandise and graphic treatment. Working alongside the Brand Design team, we branded the event and generated content for print, digital and spatial takeovers, as well as providing art direction on animated and illustrated content.
Event Branding
The focus of the event branding was to capture the imagination and inspiration of the average football obsessed youth. Looking into the personalities of key players helped provide the framework for the brand.
