When luxury catering company Spook wanted a brand identity as refined as their service, they turned to Sydney branding agency Abnormal to deliver branding, a website and packaging that reflected their commitment to locally-sourced, high-quality produce.
The route graphic became our visual cue to connect Spook to the origin of ingredients used in their food and drink.
Website
Inspired by the highly curated selection process undertaken with their produce, we designed a brand system that takes customers on a journey, whilst at the same time paying homage to the origin of ingredients used.
Abnormal were so easy to work with. They really understood our brand from the offset and delivered something far beyond my expectations. I wanted something timeless and that is definitely what we got.
