Creative Branding Agency Melbourne

ABNORMAL is a branding agency working with ambitious Melbourne businesses to build bold, inspired, and energising brands.

Abnormal Agency Melbourne

We’ve partnered with brands like Nike, Cisco, Channel 4, and Ministry of Sound. Strategising across a wide range of industries from tech to sports, retail, and food & beverage, ABNORMAL’s approach aims to collaborate with new and established brands to strengthen each identity in bold and refreshing ways.

We’re passionate about creating authentic branding that resonates with the right audience. A successful brand or campaign is one that resonates, turns the tide, and appeals to the right people.

ABNORMAL specialise in brand strategy, identity design, art direction, website design, print design, and packaging design.

Whether new and growing or established and evolving, we have a unique, tailored approach to strategy, messaging and design for each business. We help Melbourne brands position themselves competitively, while remaining true to core identity.

Our Branding Work

Our Design Process

1
Consultation

Our first meeting will set the stage for your brand strategy, and what you need. We work with start-ups to build a brand from scratch. We work with established businesses to cut through. And we work with brands launching new products, services or people.

2
Brand Strategy

Developing a brand identity and strategy based on the details you’ve shared with us, we’ll take on a collaborative approach to refine and align with broader goals and objectives. 

3
Design Production

We then bring the brand strategy to life using visual, verbal, and emotional design. We produce all designs and branding assets in-house to allow for a consistent, cohesive brand across all channels.

4
Delivery

We’re a boutique branding agency that can take the process from strategy to final production. We have experience in creating all final material but where needed have a network of reliable partners in Melbourne to help produce any physical collateral.

Transform your brand with Abnormal

Take your brand to the next level with the expertise of a Melbourne branding agency - ABNORMAL.