FXT operates one of Asia-Pacific's most active retail trading ecosystems — a multi-asset platform spanning CFDs, copy trading and funds management, built on proprietary in-house technology. As the appointed branding agency, ABNORMAL delivered a brand identity, web presence and App UI doing two jobs at once: signalling the engineering substance institutional partners require, and the story serious self-directed traders actually feel. A financial services brand built to behave like the product it represents.